The Mill aimed to create a thrilling and unforgettable immersive experience for a teen audience with a passion for all things frightening, and so... The Twisted Carnival was born! An interactive halloween theatrical show designed and engineered for multiple locations across the UK.

Actors served as the storytellers, guiding visitors through a carefully curated and branded environment and the audio-visual experience was completed with mechanical scares and fear-inducing sound design intensifying the sensory experience, and giving participants the fright of their lives.

Over 8,500 people visited the Twisted Carnival across the four locations across the UK and it generated 10 million overall views, resulting in Fanta's best year ever.