NikeTown: Future of Fitness
Sound Designer, Composer and On-site Mixer: Harry Boyce
Executive Producer: Mike Hill
Music Supervisor: Siân Rogers
Music Production Company: SIREN
Our immersive team at Factory recently had the opportunity to collaborate with Unit 9 and Uncharted Limbo Collective to create two unique and memorable in-store experiences for customers visiting Nike's flagship store in London, NikeTown.
The project encompassed two activations - the Art of Movement on the ground floor, where customers are able to try on Nike's latest running trainers and participate in a workout routine led by official Nike trainers, and a Smart Mirror installation on the third floor, which assisted customers in finding the perfect fit for sports bras.
In the Art of Movement, customers were immersed in a dynamic environment where procedurally generated visuals, captured through a Kinect camera, were accompanied by ambient sound design and music crafted by our team. The soundscape was specifically engineered to enhance the visuals whilst energising guests during their workout experience.
The Smart Mirror installation on the third floor was also enhanced by our audio, which aimed to create an engaging and interactive experience that immerses customers in the world of Nike and allows them to interact further with the brand's products and values.